In the poster designs I have looked at, use of negative space enables the more important features to be prominant. This design principle can be used to create contrast in the composition. Negative space=important, the background is as much a part of the overall design as the text and graphics included.
Examples using positive/negative space:
• The is a clear separation between image/foreground and background, the colours and bold lines used ensure this.
• Shape is a dominant element in this design, the image is placed centrally which emphasises its importantce. Line has been used to contour, there are also horizontal lines evident, through use of text. Complementary colours have been used in the main image, they work to create contrast and make it stand out. Texture has been implied with used of a pattern ('dots') which changes slightly, this adds interest.
• I like this design mainly because of the image featured and the colours used. The design elements have been used effectively.
• I think the way in which importance is placed on the image on this poster will influence my final design. It is visually appealing.
• Positive/negative space in this design is evident due to the use of colour. The central image of the guitar and the name of the festival create the dominant shape on the page and the background (gradient-sunset) which also features text, creates the socondary shape. The white text and lines also appear as negative space.
• In this design, shape has been used to separate the page vertically. The image of the guitar is instantly recognised. In order to separate foreground from background, a combination of warm and (almost) cool colours has been used, this is effective because warm colours advances and cool colours recede. This is also an example of a complementary colour scheme. Line, as seen in the graphics, has been used in an expressive way, this creates contrast (the overall image does not appear flat)
• Again, this design appeals to me mainly because of the colours used. The composition is eye-catching and communicates the vibe of the festival correctly.
• This poster is quite simple, using a limited palette and basic graphics which proves to be effective. I am also influenced by the way in which the composition is balanced.
• The above festival poster clearly demonstrates the use of positive and negative space. While the image is bold and used a combination of black and bright colour, the background is almost completely white. The image and negative space surrounding it both create shapes of importance.
• The focus of this design seems to be colour and shape. The shape acts as a line which guides the viewers eye through the composition. The majority of the poster is in black and white, colour is used only in a small area to add interest. The shape of the shape of the umbrella includes all colours of the colour wheel. The background features a gradient change, this is the only implication of texture included.
• I like the simplicity of this design and the interesting way in which is has been balanced from top to bottom. The image and text work together well.
• The limited use of colour enable the text and image to work well together. This is something I hope to achieve in my poster design.
• The shapes created through the use of positive/negative space in this design are quite prominant. A 'heart' shape image is visable. The yellow used for the shape on the face contrasts against the black in the background which takes up most of the composition.
• Yellow, pink, white and black are very bold colours. They work together to draw attention to the design. Shapes are established through the contrast of these colours. The text works as lines, framing the main image on the page.
• The photogragh used for this poster is very bold and interesting. I find this design aesthetically pleasing
• The way in which shapes are implied in this poster has inspired me to attempt a similar effect for my design, through the use of positive and negative space.
CONTRAST:
• The colour yellow, used for the main image and box surrounding the main text, is bright, bold and stands out from the black and white background. The banana graphic included appears flat wheras the background is textured. These two elements work together to create contrast
•I immediately noticed the use of texture in this image. The black and white cross-hatching gives the composition depth. Line has been used to separate the two sections of the poster (image and text) and also as a part of the illustration (outlines). As I mentioned previously, bright/ bold colours have been used.
• The simplicity and depth of this design is what appeals to me. It works as art as well as a form of communication.
• This design demonstrates the importance of a combination of elements. I will take this into account when designing the poster for my music festival.
• The design concept of contrast is created in thei design through the use of colour. The image which consists mainly of primary colours is dominant and stands out against the muted natural colour of the background.
• Line has been used in an emotive fashion. The lines used in the illustration included are detailed and flowing. The colours blue, green and yellow are analogous colours and have been used together. Texture is seen through the almost paintily style of the image on the poster. Because the image is coloured and dominant, it becomes an entire shape within itself.
• The graphic style is what interests me about this design.
• Again, this poster design has me wanting to produce a poster which is graphically interesting as well as serving the purpose of communicating information.
• Contrast is apparent due to the diffence in detail (could be described as texture) between the bottom third and the top of the poster. The image of the crowd is 'busy' and the image of the sky, dominating the composition is plain and uncluttered. In the same areas, contrast is indicated through the differce in colour.
•Line is seen in this design through the use of text and images (the dividing 'line'). The main colour used is a pale blue, which is balanced by the darker image at the bottom of the page. It could be said that the people in the crowd pictured creat texture on the poster.
•I like that this design, by including a relevent photograph, accurately describes the festival which is being advertised.
• This poster does not necessarily inspire me in the layout sense, it has influenced me to clearly illustrate the point of the design by including relevent imagery.
• In this example contrast is achieved with the use of texture and colour. The foreground or bottom half of the image is detailed with the inclusion of shadow and pattern. The sky at the top of the design in smooth. The dark green teamed with warmer colours appears different to the pale blue of the sky
• Texture can be seen in the patterns featured on the hills and grass in the foreground and also on the lettering of 'Splendour in the Grass'. A combination of warm and cool colours have been used which compliment each other and make certain features stand out (type and animals). Line is seen horizontally through the centre of the poster, separating top and bottom. It is also implied through the text in yellow and on the red banner. This works to guide you through the composition. Shape is an important aspect, organic and geometric shapes have been layered throughout to give a sense of depth.
• The detail and quality of the graphics in this design is impressive. I appreciate its artistic value, although my critisism would be that the main text is not easily read.
• The depth created in this poster is something that I would possibly attempt to recreate when producing my own design.
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