The design process regarding the poster for the fictional music festival ‘Street Beat Festival’ involved working with design elements. The main image featured on the poster is a section of a painting which I scanned.
Line has been used in an expressive way throughout the composition. Fine, flowing and jagged black lines were used to convey energy and enthusiasm. The combination of lines often create an abstract image within the painting, these were related to the theme of music (drum sticks, music notes and guitar strings) Stroke weight was varied to add interest. In one section of the composition, the colours from the painting appear to bleed out in horizontal lines, this was an attempt to link the image to the text. Type also creates horizontal lines across the page. Lines are also visible vertically, seen again through use of text, which winds downwards in a curved fashion.
When looking at my final design, I notice that there are four main shapes. These are (from left) the space/mouth where the main text is positioned, the blue ‘lips’ (border), the body of what is meant to be a guitar and the following box of text. These curled shapes work to separate the page vertically, balancing the composition.
When choosing a colour scheme which would attract attention and create contrast, I found that complementary colours worked effectively. Blue, yellow, orange and red are typical colours in advertising, used because they are bright and bold.
The texture included on my poster is subtle so as not to become over-crowded. The painting itself contained real texture and this was captured to a certain extent when scanned. The texture on the shape surrounding the title of the festival was altered and enhanced using a filter effect on photoshop. A washed out grayscale image of a crowd at music festival I attended was used as part of the background to imply texture and add depth to the overall image.
When looking at my final design, I notice that there are four main shapes. These are (from left) the space/mouth where the main text is positioned, the blue ‘lips’ (border), the body of what is meant to be a guitar and the following box of text. These curled shapes work to separate the page vertically, balancing the composition.
When choosing a colour scheme which would attract attention and create contrast, I found that complementary colours worked effectively. Blue, yellow, orange and red are typical colours in advertising, used because they are bright and bold.
The texture included on my poster is subtle so as not to become over-crowded. The painting itself contained real texture and this was captured to a certain extent when scanned. The texture on the shape surrounding the title of the festival was altered and enhanced using a filter effect on photoshop. A washed out grayscale image of a crowd at music festival I attended was used as part of the background to imply texture and add depth to the overall image.
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